1. Focus on Search Intent

Understand why users are searching and create content that satisfies that intent — whether it’s informational, navigational, transactional, or commercial.

2. Optimize for Core Web Vitals

Google emphasizes site performance. Improve:

  • Loading speed (LCP)

  • Interactivity (FID)

  • Visual stability (CLS)

Use tools like Google PageSpeed Insights and Lighthouse.

3. Use Strategic Keywords

Do thorough keyword research. Place keywords in:

  • Title tags

  • Meta descriptions

  • Headings (H1, H2)

  • URLs

  • First 100 words of content

  • Avoid keyword stuffing — focus on natural usage.

    4. Create High-Quality, Useful Content

    Content should:

    • Solve user problems

    • Be original

    • Be updated regularly

    • Include multimedia (images, videos)

    Longer content (1000+ words) often performs better, but relevance is key.

    5. Make Mobile Optimization a Priority

    Ensure your site is responsive and looks good on all devices. Over 60% of searches are mobile now.

    6. Improve Internal Linking

    Link related pages together to:

    • Help users navigate

    • Distribute link equity

    • Help search engines understand your site structure

    7. Earn Backlinks from Reputable Sites

    Backlinks are still one of the strongest ranking factors. Aim to get links from:

    • Authority blogs

    • News sites

    • Industry resources

    Use guest posting, PR, and valuable content to earn links.

    8. Use Structured Data (Schema Markup)

    Add schema to your pages to help search engines understand the content. It improves eligibility for rich results (stars, prices, FAQs).

    9. Optimize Images

    Use:

    • Descriptive file names

    • Alt text with relevant keywords

    • Compressed image files for faster loading

    10. Monitor and Adjust Regularly

    Use tools like:

    • Google Search Console

    • Google Analytics

    • SEMrush / Ahrefs

    Track rankings, traffic, and user behavior to refine your strategy over time.